The following day, at the urging of his followers watching the live stream, Deadmau5 gave the track a listen and responded enthusiastically.
Streaming live again, Deadmau5 called James on the phone and made plans to officially release the track, got his manager on speakerphone and in just a few short minutes, all over a live stream on the Internet, a fan’s life was changed forever and a song was produced that critics and fans have been calling Mr. Joel Zimmerman’s best song he has ever made. This video shows it all take place (beware there is adult language). “It’s so rare that you get shit like that!” Deadmau5 exclaimed. “I feel like Simon Cowell. Dude that’s f—in’ awesome. It really is actually really good. Done. Let’s make it a track dude. When my management hears this, they’re gonna shit themselves.” The song has since been officially released to chart topping success, critical acclaim and an influx of new fans and followers, which also brings to light the idea that, in this direct artist-to-fan engagement model, it isn’t just the fan that is getting rewarded – it is also the artist.